Certifying as a B Corp is a transparent and public commitment to your stakeholders that you will stay true to your mission. In Selling Without Selling Out, Sunny gives readers a step-by-step guide to preserving such important commitments throughout and after a sale process.

- Jay Coen Gilbert, co-founder of B Lab

Wow do I wish I’d had Sunny’s book when I first decided to sell my company.  This book is a practical, actionable, must-read for any business owner who wants to make business decisions in the most human way possible.  I highly recommend it.

- Jeff Hoffman, entrepreneur, and author of Scale: Seven Proven Principles to Grow Your Business and Get Your Life Back

Vanderbeck delivers the ultimate hat trick: a book that powerfully speaks to the head, heart, and gut. Full of wisdom and packed with actionable insights, this is a must-have resource for any business owner…whether you’re thinking about selling now or ten years from now.

- Rand Stagen, Stagen Leadership Academy

Sunny provides authentic and engaging leader-to-leader insights from his own and others’ hard-won experiences. This book is an essential roadmap for peace of mind long after a sale or transaction.

- Scott Mordell, CEO of YPO (formerly known as Young Presidents Organization)

When you’ve spent years building a business, how you sell it – and who you choose to sell it to – will have a massive impact on your life and the lives of all of your stakeholders. If you care deeply about preserving the unique DNA that led to your business’ success and enriching your life and the lives of your stakeholders, this book is a must-read, period. 

- Brian Mohr, co-founder of Y Scouts

Want to sell your business and preserve its culture and values? Read this book and make it a soulful sale.

- Patricia Aburdene, author of Conscious Money and Megatrends 2010: The Rise of Conscious Capitalism

After pouring your heart and soul into building your business, the prospect of selling can be daunting.  This book masterfully outlines practical concepts and questions that I recommend for anyone considering a sale.

- Kip Tindell, co-founder and chairman of The Container Store

Sunny draws an important parallel between environmental sustainability – taking care of the planet – and business ecosystem sustainability.  For business owners considering an equity transaction, he provides considered and experienced counsel about decisions, far beyond financial ones, that will enhance all the various stakeholders, help ensure the long-term sustainability of the business, and avoid “seller’s remorse.”

- Garrett Boone, co-founder and chairman emeritus of The Container Store

Sunny’s insights allowed me to explore options I never would have considered when selling my business.  It shifted my focus from planning the “wedding day” – the terms of the transaction – to planning the “marriage” – the best long-term interest of my entire stakeholder community.  I believe taking this approach provided the best odds for our culture of care to continue and thrive for years to come.

- Steve Hall, founder of driversselect

In this book, Sunny shines a spotlight into the “black box” of private equity and credibly demystifies the funding or sale of a business.  A must-read for any founder or owner who is considering raising capital or liquidity.

- Brian Schultz, CEO of Studio Movie Grill

Sunny has written an invaluable guide to an extremely important challenge: how to consciously sell a business in such a way that its purpose remains intact and all stakeholders benefit.  Too many businesses are started with an exit plan that is all about creating a big payday for the founder but causes undue suffering for the other stakeholders and jeopardizes the company’s purpose.  I highly recommend this very practical, reliable book from someone who has learned these lessons the hard way.

- Raj Sisodia, co-founder and co-chairman of Conscious Capitalism Inc.

I could have avoided a lot of heartache if I had read this book in advance of selling my companies.  It is not an academic tome, nor is it a guide to maximize the selling price, but rather a massively insightful and helpful guide for getting the most life value for seller, employees, investors, and buyers.

- Ron Peri, Ron Peri, founder and chairman of Radixx Solutions

Selling your company is one of the single biggest decisions you’ll make in your business life, if not the biggest – so it’s critical to get it right.  Sunny’s book is a must read!

- Verne Harnish, founder Entrepreneurs’ Organization (EO) and author of Scaling Up (Rockefeller Habits 2.0)

Only a CEO with personal experience in selling a company could have written this book.  Sunny has provided us with a holistic primer for leading through the very challenging and high-stakes process of a company sale.  This is must-read material for leaders who are at any point in the process of selling their company.

- Dolf Berle, CEO of Topgolf Entertainment Group

Choosing a capital partner or selling your business is one of those fork-in-the-road experiences when it’s both most critical and most difficult to champion the principles of conscious capitalism. This book shows you how it’s done from those who have been there.

- John Mackey, co-founder and CEO of Whole Foods Market